eCommSports Kit Curriculum Materials

This preview allows access to only some of the curriculum content. The additional curriculum documents are available with a full, paid eCommSports account.

Instructor Introduction

Step 1 — Conducting Business Reasearch through Case Studies

• WebSite Case Study Checklist (Instructor Version)
• WebSite Case Study Checklist (Student Version)

Step 2 — Brainstorming and Selecting a Sports Team to Market

• Brainstorming Checklist (Instructor Version)
• Brainstorming Checklist (Student Version)

Step 3 — Creating a Business Plan

• Business Plan Template (Instructor Version)
• Business Plan Template (Student Version)

Step 4 — Forming a Sports-Marketing Company

• Job Application Form
• Management Team Worksheet
• Marketing Team Worksheet
• WebSite Content Team Worksheet
• WebSite Operations Team Worksheet
• Working in Teams Tutorial

Step 5 — Creating Your eCommSports Web Site

• Web Site Plan Worksheet (Instructor Version)
• Web Site Plan Worksheet (Student Version)
• Tutorials - How to Use Web Site Builder Tools
  • Class Setup Tutorial
  • Site Setup Tutorial
  • Page Setup Tutorial
  • Article Tutorial
  • Profiles Setup Tutorial
  • Image Control Center Tutorial

Step 6 — Implementing Your Marketing Strategy

• Marketing Plan Template (Instructor Version)
• Marketing Plan Template (Student Version)
• How to Write & Submit a Press Release
• How to Conduct a Fan Participation Activity

Step 7 — Analyze Your Performance

• Project Results Evaluation Log
• Web Site Traffic Log
• Performance Self-Appraisal Form
• Student Performance Rubrics